Of sellers trying to sell their homes themselves, most important reasons were:
• 46% did not want to pay a commission or fee
• 25% sold it to a friend or neighbor or relative
• 10% were responding to buyers who contacted the sellers directly
• Only 8% said their did not want to work with an agent
• Only 4% were because a previous agent was unable to sell the home
• Only 4% were sellers with their own real estate license
FSBO sales frequently net a lower final selling price for the owner, an average of 27% less.an average of 27% less. FSBO methods of selling a home are frequently the most expensive and the least effective:
• 72% rely upon yard signs
• 61% place newspaper ads
• 41% conduct open houses
• 27% relied upon friends and neighbors to spread the word
• Only 20% used the internet to market their property
• Only 8% used a FSBO magazine
• Only 2% conducted direct mail to prospective buyers
FSBOs face many problem areas on their own. They frequently report difficulties understanding and assisting buyers in these key areas:
• Only 20% said they understood and could perform the required paperwork
• Only 9% said they were able to get the right price
• Only 5% said they could help the buyer obtain financing
• Only 3% reported they were able to sell within the length of time planned on
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